arrow_back Supplier Directory
CB
Clemenger BBDO Sydney (Clemenger BBDO Sydney Pty Ltd)
ABN unknown
Total Won
$53.9M
Contracts
2
Agencies
1
show_chart Government Revenue Over Time
Contract History
| WA-C000835 | Dear Respondents, 2/2/2021 Update - Addendum 4 released today. Extension to 2:30pm Wednesday 10th February 2021. Dear Respondents, Documents Parts 1-4 have been updated, Addenda 2 added and the Close Date has been extended to close at 2:30pm 3 February 2021. Please note there is a Typo in addenda 2 - the close date IS 3 February 2021 at 2:30pm. Racing and Wagering WA (RWWA) is assessing options for the provision of Marketing Services to support its wagering brand TABtouch. Through this EOI, RWWA is looking for Agencies &/or interested parties that can provide any or all the below services; C000835 ? Marketing Services; Brand : Strategy, campaign creative, advertising & production , Media : Planning & purchasing , Digital: SEM, remarketing, social media, analytics insights Brand Activation : Sponsorships, ambassadors, retail and key events. | DevelopmentWA | $33,900,000 |
| WA-C000835b | THE OPPORTUNITY: The wagering landscape in WA is crowded. New, global entrants to the market over the last two years have caused market share erosion for the WA TAB and TABtouch brands. In particular the merge of Sportsbet and Bet Easy have projected Sportsbet into the number one position in WA?s wagering market. With clear brand positioning and heavy brand advertising Sportsbet and other competitors (such as Pointsbet, Ladbrokes and Neds), TABtouch must define, and execute a brand position and message or will experience market share erosion. To stand out in a crowded market, with increasing regulation and competition, a strong brand positioning is vital. While TAB & TABtouch have strong market awareness through consistent and extensive tactical campaigns, the brand is seen as a ?glass of water? against other betting providers ? we are trustworthy & reliable but not viewed as exciting and yet we are in the business of entertainment. We are perceived to be slow and behind the times. Sentiment research suggests that it is not clear what TABtouch stands for or the brand territory we own. Exciting times await the TABtouch punter with a new internal Fixed Odd?s system being launched at the end of Q3/start of Q4 which will give much needed firepower to our Sports offering. It will give us the ability to offer same game multi* and an ability to develop our own unique products across a number of sports. Understanding that brand promotion is a much longer-term investment, it?s a vital weapon in our Market Share defence and should be judged over a 12-to-24-month period. How do we shift perceptions of TABtouch, increase consideration amongst our target punters for both our racing and sports offerings? *(All sports except AFL which will not be available until Q1 2022) | DevelopmentWA | $20,000,000 |
Agency Relationships
Paid RAG platform
Want a full brief on this supplier before you meet?
The paid RAG platform ingests this supplier's contract history, win rates by agency, and category mix — then answers your team's questions grounded in that data.